When CNN announced the hiring of radio talk jock Glenn Beck almost two years ago, they used words like "cordial," "conversational" and "not confrontational" to describe him. What they delivered was the polar opposite of that, as has been well documented by Media Matters. Despite CNN's laughable depiction of Beck as "Miss Congeniality," they knew exactly the sort of piffle they were peddling. Their programming strategy stated at the time was to...
"...build Beck into the type of TV personality that could siphon viewers from Bill O'Reilly, Joe Scarborough and other conservative hosts."
Beck's ratings for November 2007 (25-54 demo) reveal a program on life support. At this point the humane thing to do would be to pull the plug and put Beck (and innocent TV viewers) out of their misery.
As shown here, Beck loses to all of his competitors in cable news. Both his live show and his repeat come in 4th out of four programs. That doesn't leave much for him to brag about.
But that's not the end of his problems.