Adverts Falling

Posted Sat, 03/29/2008 - 05:45 by rba
Jennifer Saba/E&P: NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring advertising expenditures in 1950. Oh goddam woe is me. You want some of that revenue back, idiot? Quit charging your locals a portion of one arm and a leg for a two-line, one-week advert to sell a $40 used washing machine. Craigslist has nothing to do with this.

Comments

Everything changes

by susie dow - 03/29/2008 - 10:11
Everything will always change. Adapt and remain flexible. That applies for newspapers too.

Change

by rba - 03/29/2008 - 15:53
in this case means recognizing the value of local and regional revenue sources. Just because the web is global, doesn't mean some guy in Malaysia wants to buy a used car in Somewhere, USA. AT&T's version of change was to simply "port" the yellow pages to the web. Not rocket science.

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