Ripcurrents @ NOAA.gov
Break the Grip of the Rip
Trying to swim straight to the beach against a rip current is just too difficult. . . The best escape is to turn sideways to the shore, and wade or swim until you are out of the rip current. . . If you can float, you might even just relax and "go with the flow."
There ya go: if you happen to get ripped, go with the flow.