Corporate Enabler

The Buzz on Synergy and the New Media Conglomerate

Over the years we have seen that a massive concentration of corporations and media synergy has been on the rise as a marketing tool:

Synergy in the media

In media economics, synergy is the promotion and sale of a product
(and all its versions) throughout the various subsidiaries of a media conglomerate, e.g.: films, soundtracks or video games. Walt Disney pioneered synergistic marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse
character in products and ads, and continued to market Disney media through licensing arrangements. These products can help advertise the film itself and thus help to increase the film's sales. For example, the Spider-Man films had toys of webshooters and figures of the characters made, as well as posters and games.

Even the lefts' more trusted corporate owned news sources are almost always, to a degree, caught up in some conflicts of interests because of Media conglomerates that can be damaging to the public good:

Critics have accused the larger conglomerates of dominating media, especially news, and refusing to publicize or deem "newsworthy" information that would be harmful to their other interests, and of contributing to the merging of entertainment and news (sensationalism) at the expense of tough coverage of serious issues. They are also accused of being a leading force for the standardization of culture (see globalization, Americanization), and they are a frequent target of criticism by partisan political groups which often perceive the news productions biased toward their foes.

In response, the companies and their supporters state that they maintain a strict separation between the business end and the production end of news departments.

Eventually the truth leaks out.

Bill Moyers Journal: Economy, March 27

Bill Moyers-James Thindwa

James Thindwa, whose campaign for economic fairness for working people in Chicago has brought him up against the city's powerful political establishment and corporate giant Wal-Mart.