"A squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa." - Eli Parser's paraphrase of Facebook's driving algorithm.
I find TED Talks to be almost unfailingly signficant in some aspect of a given topic's presentation. That is the objective, after all, to use Internet power to inform the world of great ideas.
And, so, it's blunt non-irony to watch MoveOn's Eli Pariser calling the gatekeeping innovators of the Internet to task for having inverted that power. Instead, he says that a 'filter bubble' is fostering global myopia through a process that uses the hidden algorithmic analysis of individual web navigation patterns to personalize the websurfing experience.