How to Help

The Human Factor

Humanity

The California fires are causing untold, unfathomable amounts of suffering, hardship, and loss. They're also revealing some stark truths that people - be they customers, business owners, government officials, or average citizens - must confront, assess, and respond to.

When businesses try to increase efficiency, save money, reduce headcount & overhead, they can often lose their "soul" - stripping out humanity can do that to any organization, to any group, to any gathering.