A new survey on online economics, released in this report for the first time, finds that 79% of online news consumers say they rarely if ever have clicked on an online ad.
Basic truisms: there is no other medium better suited to local advertising than a daily newspaper. There is no group of idiots less suited to the task than publishers of daily news. After at least 30 years of dealing with 'new' tech, and fifteen online, you'da thought these geniuses could grasp the concept of 'service', and of course 'local resources'. Nope.