Moral Majority

Healthcare: Why Can't We Get the Congressional Option?

BENEATH THE SPIN • ERIC L. WATTREE

There's at least one thing that Republicans do much better than Democrats, and that's marketing their initiatives. It doesn't matter how regressive the idea, Republicans manage to frame it in a way that if you oppose it you look like you're either degenerate, or at the very least, un-American. For example, instead of accurately calling themselves "The Order of Religious Bigots Dedicated to Shoving Our Version of God Down America's Throat," they market their insanity as "The Moral Majority," and instead of being honest and calling themselves "The Public Vagina Brigade," they call themselves "The Right to Life" proponents (even though they're willing to let that very same life starve to death after it's born). Conservatives get a lot of milage out of their creativity in this area, and progressives would do well to follow suit.

The initiative to legalize same-sex marriage would have been much more marketable, for example, if it had been dubbed "The Right to Love."  And the same is true of healthcare reform. Proponents of a public option for healthcare could make life a lot more difficult for opponents in congress if instead of calling it "The Public Option" they simply dubbed it "The Congressional Option" - that way the issue would be self-explanatory. It would force every member of congress who placed the interest of the insurance industry over the welfare of his or her constituents to explain why they want to deny the American people the opportunity to opt into the exact same plan that congress and their families enjoy.

But I only bring this issue up as an introduction to a much more serious problem - demagoguery. All of the public manipulation above is symptomatic of a system that's out of control. It's a clear example of how politicians who are suppose to represent the people, are using marketing and public manipulation to feather their own nests.