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Eli Pariser: Internet's democratizing potential is derailed by invisible algorithmic personalization

"A squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa." - Eli Parser's paraphrase of Facebook's driving algorithm. 

I find TED Talks to be almost unfailingly signficant in some aspect of a given topic's presentation. That is the objective, after all, to use Internet power to inform the world of great ideas.

And, so, it's blunt non-irony to watch MoveOn's Eli Pariser calling the gatekeeping innovators of the Internet to task for having inverted that power. Instead, he says that a 'filter bubble' is fostering global myopia through a process that uses the hidden algorithmic analysis of individual web navigation patterns to personalize the websurfing experience.

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