Logo Design Contest - ePluribus Media

ePluribus Media is looking for a logo. Specifically, it's looking for a new logo, one that will be more functional as a logo than our traditional trademark graphic. Given the plethora of bright, talented individuals who populate the ePluribus Media and Daily Kos communities and their past participation in the Dick Cheney Halloween Photoshop contest (entries here, votes here), I thought it may be both useful and fun to offer a free ePluribus Media "Don't Clog My Tubes" coffee mug to the winner - whoever designs the best new logo for ePluribus Media. The winner would also be listed on the ePluribus Media "About" page for credit with the logo design and given the option to link to his or her site if they'd like (unless such a link would lead to a NSFW site - sorry).

The blogger's mug features a graphic designed by Roxy the ePM Webmistress and myself, and brought to life through Roxy's own mystickal Photoshop wizardry. Here's the graphic:

And here's what it looks like wrapped around a coffee mug:

What do you think - are you up for a challenge, in exchange for a stylin' mug? If so, read on...



A Little More About ePluribus Media

The following is an excerpt from The Elements of Style: Tips, Tricks and Regrouping News,1 which marked our initial official announcement that we were regrouping, rebuilding and recalibrating:

ePluribus Media was formed in 2005. It's an organization that resulted primarily from the work of SusanG and others on the Gannon/Guckert scandal. Our mission statement:

ePluribus Media is a cooperative of citizen volunteers dedicated to researching issues of common concern and encouraging the highest standards of ethics and journalism.

Our mission hasn't changed.

Our organization, however, is undergoing several changes - a metamorphasis and maturing that we're hoping will lead to more active investigations into well researched, fact-checked and edited articles that will be published in our Journal.

We'll be starting a Citizen Journalism group here on DailyKos for people interested in helping us along the way: we'll be looking for folks interested in helping us investigate, write, edit and produce stories.

And we're actively engaged in looking at epublishing work from our Journal (past and ongoing, in addition to some special items) among other exciting projects.

As noted above, our mission hasn't changed. Our mission statement, however, has been updated and clarified:

"ePluribus Media is a cooperative of citizen volunteers dedicated to researching issues of common concern, encouraging the highest standards of journalistic ethics and promoting citizen journalism."
        -- Mission Statement, revised & updated 12 March 2011

So has our motto:

" Citizen Journalism Of, By and For the Masses "

We've also formed the Citizen Journalism group, although we haven't opened it up yet for much participation. We've begun to reach out to other Daily Kos groups, however, and hope to post a diary with more information about that soon.

The Logo Contest - Guidelines

We've generated a very short list of guidelines: the objectives are supposed to provide a baseline, but not stifle creativity. So here's what we've got:

  • Crisp, clear, able to be enlarged and or resized - i.e., not too "busy" and preferably not too much minute details
  • No color restrictions (per se) - Sure, we've got some default colors that our site is currently built on and around, but since we're rebuilding we don't want to limit folks. If the color scheme is eye-catching yet the logo can still be effective and recognizable when printed in black and white, that's a good thing. We can alter our site colors - or perhaps the finished final logo colors - once all is said and done.
  • International in scope - i.e., we're an internet entity, not a Boston, San Diego or Osh Kosh-based group...
  • Prefer transparent background, not necessarily white or black - because you never know where someone might want to slap the logo.
  • Cannot (do not) use the acronym "ePM" - Some crazy fundamentalist group is using it. We ~don't~ want to get confused with them, and we certainly don't want 'em coming out of the woodwork looking to sue for trademark infringement.
  • Can use "eP Media" "ePMedia" etc. - Because that's us. :)

If you're naturally adept at graphics but need some pointers when it comes to logo design and branding concepts, we've a couple of resources that we've looked at - and you can feel free to add any others below, in comments. Here they are:

From Branding Basics – Create a Great Logo and Tag Line by Karen Saunders of About.com,2 here are seven (7) logo design tips:

Keep in mind that a powerful logo design:

  • has a strong, balanced image with no little extras that clutter its look;
  • is distinctive and bold in design, making it easy to see at a glance;
  • has graphic imagery that looks appropriate for your business;
  • works well with your company name;
  • is done in an easy to read font;
  • communicates your business clearly; and
  • looks good in black and white, as well as in color.

You can also refer to Zinni's April 2008 post Logo Design Basics: The Five Types of Marks over on Positive Space Blog or reference the December 2006 post by Jim Williams on Entrepreneur titled Logo Design Basics for further information, standards and tips.

If you're posting an entry, please put the word "Entry" in the subject line of your comment - otherwise, just post a comment with any thoughts or suggestions. Entries are open until April 8.

We're looking forward to your feedback, and greatly appreciate any time and effort that people put in to this to help us take the ball a little further down the field toward the goal post.

Note: For those who'd like to participate, we'll provide an entry form link shortly on our site - we'll post a link here. And you can also submit via email: logocontest at epluribusmedia dot org



1 That diary was very successful, and there are some additional good tidbits in the comments. For even more formatting goodness, you should also check out fiver's Diary Guide to Formatting, Linking, Images, Embedding, and Tables.

2 Branding Basics – Create a Great Logo and Tag Line, Logo Design & Tagline Tips for Effective Branding, by Karen Saunders, About.com, Small Business: Canada.

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community effort.

People have been donating time, money, resources, writing, images, artwork...

Some people have invested thousands of hours and thousands of dollars. All uncompensated.

What they've successfully built is an organization that has built a strong reputation for solid work.

A recap of our accomplishments:

  • ePM won a scholarship to the Columbia School of Journalism's Salzburger program - click here to see a copy of our certificate of completion
  • ePluribus Media has helped with congressional testimony: Ilona Meagher (PTSD-related testimony), Dr. Donald Shields (profiling of Elected Officials - click here for our story about the profiling, and click here for an interview we conducted with Dr. Shields
  • ePluribus Media has been quoted and/or cited by major media outlets, including Paul Krugman in the NY Times and LA Times, regarding our US Attorney stories.

We're a community, people-driven organization.

Those who believe in it, take part in it.

And one of the projects we're working to bring to fruition is aimed at providing a way for pseudonymous bloggers, artists and photojournalists to get their work published, recognized and rewarded.

Watch this space for more information.


Entries due to April 8. Submit via comments or email logocontest at ePluribus Media dot org for now; we'll have an entry form available online soon and will update with a link for those who'd like to enter that way. Entries must be 800 mb or smaller (you can create a larger master file, but the submission should be within the file size requirement) and may be submitted as PNG, JPG or GIF, and may be in Zip or Tar format. (the master file could be included that way, provided the zipped version is 800 mb or smaller)